01
Lock it in
Sign the 90-Day Card. Set the Day 1 action. Confirm the Board Plan, Scoreboard and owners.
For established founders and CEOs
Your business runs on you.
You still sit inside the decisions, sales or delivery that keep the business moving. That dependence limits growth and business value. THE BOARD is for established companies with a team in place and at least $1M in annual revenue, commonly $1M–$10M.
$1M+ annual revenue
Commonly $1M–$10M
Existing team
Founder or CEO still operating
Any industry
Stage and owner-dependence selected
Open to all founders
Ethical, principled values
01 / The programme
Two days in Dubai build the plan. The next ninety prove it.
Every step traces back to the signed 90-Day Card. Board touchpoints sit where founders usually drift, moving from a plan made in the room to a business that owns the work.
Lock it in → Prove it → Own it → Restart
View the full 90-day programme
02 / The ninety days
One cycle. Four stages.
02
Prove it
Execute the Three Moves. Test the levers. Review the capital, people and operating decisions.
03
Own it
Owners run reviews. Governance begins. The founder steps out of the chair. The verdict is documented.
04
Restart
Sign the next 90-Day Card on Day 90. Begin the cycle again with the next priorities locked.
03 / Level of support
Same route. Different depth.
Founder
The complete retreat-to-Day-90 route.
- Checkpoints on Days 10, 30, 45, 60 and 90
- 45-minute one-to-ones
- Written Day 30 Board Note
- Monday loop
- Fortnightly Board Pods
- Private channel
VIP Board
For larger or more complex businesses.
- Limited to 4–5 founders
- Everything in Founder
- Third retreat day with all three partners
- Monthly 90-minute partner board meetings
- Partner at the first governance meeting
- Longer one-to-ones and a direct partner line
- 24-hour flag response
Build work and any retainer after Day 90 are quoted separately. We commit to the process, not to a revenue result.
04 / Selection
Built for the owner still inside the operation.
For
- Founders and CEOs operating established businesses.
- $1M+ revenue, commonly $1M–$10M, with an existing team.
- Businesses where owner dependence remains material.
- Any industry.
Common fits: service, trading, real estate, construction, manufacturing, F&B and professional services.
Not for
- Early-stage or pre-revenue founders.
- People seeking motivation or networking.
- Employees attending instead of the owner.
We’d rather have 20 of the right people than 25 of the wrong ones.
05 / The founders
Three lenses. One board.
Sam Amin brings the investor’s lens. Mohamed Sheikh Alsouk brings the operator’s lens. Ebrahim Ismail brings the owner’s lens. Together, they work the decisions that keep a business dependent on its founder.
Meet the founders06 / Apply
The retreat creates the plan. The next ninety days prove it.
Every priority traces to the signed 90-Day Card. Every place is by application.